UAE’s baking professionals learn at the Innovation Centre

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The Innovation Centre in Dubai is attracting people from the hospitality industry all over the UAE to learn how to quickly and profitably prepare a range of tasty breads and pastries for their businesses.

This new initiative, launched in June 2014 by our client Puratos in full cooperation with BME, is a notable step forward in the competitive ‘in-store’ baking market.

Consumers are keen to buy freshly baked breads and pastries in supermarkets and other retail outlets. But how can these be produced by shop staff quickly and with minimal training? How can they maximize sales opportunities? It’s here that both Puratos and BME are making an impact.

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Latest baking equipment and know-how at Dubai’s Innovation Centre

Baking and Pastry Seminars

Puratos sets the pace in the development of innovative ingredients and solutions for bakers, patissiers and chocolatiers around the world. The company operates over 50 Innovation Centres globally and the UAE is one of the newest locations.

These Centres exist to apply new ideas, follow consumer trends, apply advances and provide hands-on interaction with customers.

BME are closely supporting Puratos’ programme of baking and pastry seminars in the UAE. These are valuable opportunities for our patrons to gain first-hand knowledge from visiting Puratos experts about improving their product knowledge and stimulating new income opportunities.


Bakery seminars teach participants about the techniques and mixes they need to prepare a wide variety of breads. Topics include bread improvers, flavours, additions, margarines, fats, enzymes and emulsifiers and more.

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Baking seminar with Chef Martin De Poorter, International Technical Manager at Puratos


Patisserie seminars take participants through all interactions between the base, the filling and the decoration. They learn all about mixes for cakes and sponges, custard creams, French specialties, mousses and bavarios. Topics include glazes, fillings, fudges, ganaches, non-dairy toppings and numerous other aspects

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Pastry seminar with Chef Sofie Andersson, International Technical Advisor at Puratos

Business Development

In addition to the technical sides of bakery and patisserie, we also cover marketing aspects of how participants can grow their businesses by extending their offering with new and different products.

Interested in joining a seminar?

Please call us on 04 3237272 or send us an email to